Whether the project is a new product from the ground up or a release of an existing product, seeing the holistic landscape
is essential to successful builds and iterations. A successful team understands the strategic dependencies
between devices and the efforts it will take to implement changes across platforms.
A product may be targeted for subject matter experts, the general public or any degree of knowledge in between. With user testing, observation and feedback, we can design,
build and improve products through the voice of the users.
There’s meaning and context in data that’s specific to the task at hand. California is not just a state, it’s a tax rate. John Smith is not just a customer, but a purchase history with preferred discounts. Whatever the data may
be, stir them into the pot but still understand their dependencies.
Clear, concise language is essential to the learning curve of a product. Don’t make the user think. Don’t make the user read a novel. Don’t give the user more information than needed at any given time.
As far as the user is concerned, the user experience is the product.